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Uplift modeling requires control groups and is of greatest benefit in competitive markets where customers are subject to many influences. It can be used to reduce costs, to increase revenues and to enhance customer satisfaction and retention.
Uplift modeling has been used by organizations in telecommunications, financial services and B2C retail brands. Read more about the benefits uplift has delivered for:
Telenor, the seventh largest mobile operator in the world, entered into an uplift pilot using identified critical customer response segments.
Forrester Research report, “Optimizing Customer Retention Programs” by Suresh Vittal, Principal Analyst included an analysis of the Telenor Uplift program:
US Bank is using uplift analytics to boost the ROI of marketing programs while slashing program costs using this new best practice.
Results achieved include:
You can hear Jane Muelhaupt, Vice President, Consumer Direct at US Bank explain how US Bank achieved these results using uplift in a webinar on Bitpipe.com.