Who uses uplift modeling?
Uplift modeling requires control groups and is of greatest benefit in competitive markets where customers are subject to many influences. It can be used to reduce costs, to increase revenues and to enhance customer satisfaction and retention.
Uplift modeling has been used by organizations in telecommunications, financial services and B2C retail brands. Read more about the benefits uplift has delivered for:
Telenor
Telenor, the seventh largest mobile operator in the world, entered into an uplift pilot using identified critical customer response segments.
Forrester Research report, “Optimizing Customer Retention Programs” by Suresh Vittal, Principal Analyst included an analysis of the Telenor Uplift program:
- Telenor found that by only targeting persuadables, it was able to reduce overall churn by 1.8%
- A more telling statistic: These improvements were driven by only targeting 60% of the potential churners
- The benefits of targeting smaller groups is clear cost savings achieved from fewer contacts by telemarketing and lowering of customer fatigue through selective contacts
- This 1.8% difference represented a 36% improvement upon the results which were previously achieved using traditional analytics
- The combination of increased retention rates and lower cost means Telenor will realize an 11-fold increase in uplift campaign ROI when compared with existing programs
US Bank
US Bank is using uplift analytics to boost the ROI of marketing programs while slashing program costs using this new best practice.
Results achieved include:
- Increase incremental cross sell revenue by greater than 300%
- Reduce mailing volumes by up to 40%
- Isolate and eliminate the negative effect of marketing
- Achieve a 5-fold increase in campaign ROI when compared with existing programs
You can hear Jane Muelhaupt, Vice President, Consumer Direct at US Bank explain how US Bank achieved these results using uplift in a webinar on Bitpipe.com.
What is uplift modeling?
Portrait Uplift
Identify the persuadables and savables that will actually be influenced by your campaign.
Uplift Modeling Q&A
Dr Mark Smith, Portrait Software answers some key questions about Uplift Modeling.
US Bank case study
US Bank generates outstanding incremental revenue gains with Portrait Uplift Optimizer.
Uplift modeling explained
Uplift modeling resources
"Uplift Modeling will enable our CRM team to lower costs and significantly improve the experience of our most valued customers."
Eva Helle
Head of Customer Analyics
Telenor