Uplift modeling explained
Excerpt from Optimizing Customer Retention Programs Webinar
by Suresh Vittal, Principal Analyst at Forrester Research
Managing customer churn has never been more important to today's businesses. Moreover organizations are challenged to drive greater retention and revenue, all whilst spending less money and using fewer resources.
This video discusses how organizations can rise to the challenge by applying uplift analytics to optimize retention programs and achieve better results than using traditional analytic practices.
The full Optimizing Customer Retention Programs webcast explains more about how marketers can improve the performance of their retention programs using uplift modeling to see amazing benefits including:
- Improve retention program results by up to 36% vs. present analytic approaches
- Slash the cost of retention programs by 40%
- Eliminate the negative impact of marketing
- Achieve an 11-fold increase in campaign ROI when compared with existing programs
You can view the full webcast here »
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