Recession Busting Marketing – Trigger Checklist

Welcome to your free download

According to leading analysts, an effective trigger based marketing strategy can help your organization reduce your direct mail marketing costs by as much as 80% while improving campaign response rates by as much as five times. This downloadable “Trigger Check List” will help guide your organization through the process of establishing an effective plan of action for your trigger based marketing strategy. To get started, download the following two documents:

Trigger Marketing Checklist »

This check list will guide you through the process of identifying, defining and prioritizing the optimal event triggers for your trigger based marketing strategy.

Trigger Marketing Checklist Instruction and Compendium »

This detailed document will provide you with an overview of the 5 step process of establishing an effective trigger marketing strategy, including the definition of trigger types, key trigger attributes (including trigger variability, trigger tense and detection mechanism) and more.

Please feel free to email us at trigger.marketing@portraitsoftware.com if you have any questions regarding these two documents.