Uplift modeling

Uplift modeling is a way of predicting the change in behavior of a single individual. By modeling the change in customer behavior you can identify the persuadables and savables that will actually be influenced by your campaign. Even today’s most sophisticated response and churn modeling has been proven to mistakenly target individuals that will buy anyway, will never buy or even react negatively to the marketing message.

Uplift modeling empowers your organization to go beyond traditional analytic segmentation and focus your marketing upon only those customers that will react positively to your message – while weeding out those that will buy anyway, will never buy, or could react negatively.

By focusing your programs only upon these “persuadables”, your programs will immediately realize greater campaign ROI, increased relevancy, improved retention, greater cross sell and reduced marketing costs.

What is uplift modeling?

• How does uplift modeling work?
• What will uplift modeling do for me?
• Who uses uplift modeling?
• Uplift modeling FAQs

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