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Data visualization (or visual data mining) gives you a window on the world of your customers through the ability to present data more attractively and intuitively. Data really can be beautiful if you combine the latest technology with genuinely creative thinking. And as a result customer insight becomes more than just the sole domain of analysts and statisticians…
The latest 3-D modeling techniques enable you to create and amend data models instantly so that you can test ‘what if’ scenarios. You can play around with customer attributes on the fly to help you visually identify those customer segments which closely match your target.
Why bother generating high-quality management information if it takes months to filter through to the operational level? Success increasingly depends on your ability to understand, analyze, and visualize likely futures fast – and data visualization is a great way to achieve it.
Data that’s easy to digest and act upon is also easy to share across the business – and most importantly, worthwhile sharing. Data visualization can help better communicate customer insight within your organization, feeding into planning and forecasting across the business.