The Relevance Revolution
Making the move from personalized to individualized marketing
What is the ultimate secret weapon for keeping your most profitable customers and driving revenue, even in the most commoditized and competitive markets? In one word: relevance.
In an era of ad fatigue and do-not-call lists, customers are unwilling to interact with companies that present irrelevant messages. They expect relevance. They expect to be known, remembered and understood. Unfortunately, their expectations often go unmet. While many organizations are able to “personalize” their direct marketing campaigns by incorporating the customer’s name into communications or targeting specific segments, few companies have yet reached this level of individualized “one- to-one” marketing and cross-channel communication.
Read on to learn more about the challenges marketers face today and how innovative, "one-to-one" multi-channel campaign approaches are beginning to separate the best from the rest.