New Forrester Research Report
Managing customer churn has never been more important to today's businesses. Furthermore, businesses are being challenged to drive greater retention and revenue all while using less dollars and resources. This exciting new report from Forrester Research discusses how organizations can apply next generation uplift analytics to optimize retention programs, beyond the results they're getting from today's existing analytic practices. In fact, as this report highlights, Uplift can help organizations:
- Improve retention program results by up to 36% vs. present analytic approaches
- Slash the cost of retention programs by 40%
- Eliminate the negative impact of marketing
- Achieve an 11-fold increase in campaign ROI when compared with existing programs
Uplift is unique in that it allow organizations to retain more customers, while actually spending less money to retain them. The Uplift Difference? Rather than merely those that are likely to churn, Uplift focuses retention programs upon those that can actually be saved, eliminating the negative impact of marketing and slashing marketing waste.
Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI.
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