Assessing Real-Time Decisioning Technologies
A practical guide
Customers increasingly expect an individualized and relevant, multi-channel experience. To achieve this, companies are deploying real-time decisioning to engage customers on their own terms. When they like it. How they like it.
This practical guide to assessing real-time desicioning (RTD) technologies weighs up the pros and cons of the three main real-time decisioning engines:
- Rule-based
- Product-based
- Customer-based
Marketers face increasingly competitive markets, greater ad fatigue, higher customer expectations, a proliferation of media and sales channels, and shrinking marketing budgets – all with a business demand to produce more with less.
As products and services become more commoditized, marketers need to concentrate their efforts on engaging customers with relevant and useful information, taking a long-term view toward customer retention and business value. To achieve these aims, marketers must turn to advanced analytics to understand how best to optimize their marketing efforts.
“Assessing real-time decisioning technologies – A practical guide” contains the 5 steps to RTD success; best practices that will help prepare your organization for success.