White papers

  • The Relevance Revolution
    4 Mar 2009

    Making the move from personalized to individualized marketing

    What is the ultimate secret weapon for keeping your most profitable customers and driving revenue, even in the most commoditized and competitive markets? In one word: relevance.

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  • Optimizing Customer Retention Programs
    3 Nov 2008

    New Forrester Research Report

    Managing customer churn has never been more important to today's businesses. Furthermore, businesses are being challenged to drive greater retention and revenue all while using less dollars and resources. This exciting new report from Forrester Research discusses how organizations can apply next generation uplift analytics to optimize retention programs, beyond the results they're getting from today's existing analytic practices. In fact, as this report...

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  • Overwhelming Consumer Debt
    19 Mar 2008

    The lender’s problem or opportunity?

    As debt rises lenders are experiencing more defaulting customers and subsequently suffer from falling profitability, rising costs of bad debt and bad customer experiences when collections are requested. It’s a downward spiral.

    Anyone can spot a customer who stops making payments. The trick is to spot the ones who are about to stop making their payments.

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  • Optimal Targeting Through Uplift Modeling
    5 Jan 2007

    Generating higher demand and increasing customer retention while reducing marketing costs

    Most direct marketing targets the wrong people.  It wastes money by focusing effort on many who will not react positively, and some who may even react negatively, while neglecting others who would respond favorably if targeted.

    We need to target customers whose behavior we can change, rather than taking credit for outcomes that would have occurred even without our intervention.

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