Optimizing Customer Retention Programs
Addressing customer churn using uplift modeling
By Suresh Vittal, Forrester Research
This exciting report from Forrester Research discusses how organizations can use uplift modeling to optimize customer retention programs, beyond the results they're getting from today's existing analytic practices. Managing customer churn has never been more important to today's businesses. Furthermore, businesses are being challenged to drive greater customer retention and revenue all while using less dollars and resources. This report highlights how uplift modeling can help organizations:
- Improve customer retention program results by up to 36% vs. present analytic approaches
- Slash the cost of customer retention programs by 40%
- Eliminate the negative impact of marketing
- Achieve an 11-fold increase in campaign ROI when compared with existing programs
Uplift modeling is unique in that it empowers organizations to retain more customers, while actually spending less money to retain them.
The uplift difference? Rather than merely those that are likely to churn, uplift modeling focuses customer retention programs upon those that can actually be saved, eliminating the negative impact of marketing and slashing marketing waste.
Read this case study and find out about how uplift modeling can help your marketing programs and increase campaign ROI.
