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By Suresh Vittal, Forrester Research
This exciting report from Forrester Research discusses how organizations can use uplift modeling to optimize customer retention programs, beyond the results they're getting from today's existing analytic practices. Managing customer churn has never been more important to today's businesses. Furthermore, businesses are being challenged to drive greater customer retention and revenue all while using less dollars and resources. This report highlights how uplift modeling can help organizations:
Uplift modeling is unique in that it empowers organizations to retain more customers, while actually spending less money to retain them.
The uplift difference? Rather than merely those that are likely to churn, uplift modeling focuses customer retention programs upon those that can actually be saved, eliminating the negative impact of marketing and slashing marketing waste.
Read this case study and find out about how uplift modeling can help your marketing programs and increase campaign ROI.