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Technology has provided a dizzying array of new communication channels that mean that we can receive information continually – “Always On Marketing”. This increase in channels is no less pronounced in the corporate world where the research tells us almost all the organizations we surveyed are engaging to some extent with social networks to reach consumers, where more are starting to use Facebook, Twitter or LinkedIn for marketing in conjunction with traditional channels.
With this ever growing number of channels being used, the survey overwhelmingly shows that the corporate preference is to have these channels integrated. However, it also shows that while this is an active goal the majority are still some way short of reaching integration.