On-demand Webinar: Optimizing Customer Retention Programs

Managing customer churn has never been more important to todays businesses. Moreover organizations are challenged to drive greater retention and revenue, all whilst spending less money and using fewer resources. This webinar discusses how organizations can rise to the challenge by applying next generation uplift analytics to optimize retention programs and achieve better results than using traditional analytic practices.

Hear from Forrester Research on how uplift modeling is an emerging technique that can help marketers improve the performance of their retention programs, and learn how one of the worlds leading companies has applied Uplift modeling to see amazing benefits including:

• Improve retention program results by up to 36% vs. present analytic approaches
• Slash the cost of retention programs by 40%
• Eliminate the negative impact of marketing
• Achieve an 11-fold increase in campaign ROI when compared with existing programs

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