Theory vs Practice - Delivering results with uplift in the real-world
15 Dec 2010
How Merrill Lynch revolutionized their CRM strategy with real-time decisioning
Aaron Tellier, Director of CRM Strategy, Global Wealth & Investment Management - Merrill Lynch
4 Nov 2010
Incremental CRM: Don't rip and replace current systems, extend them
Jeff Nicholson, Vice President Product Marketing - Portrait Software
2 Nov 2010
Emerging trends in customer analytics with Forrester Research
8 Jun 2010
Work smarter with customer analytics and business intelligence
03 Feb 2010
How Merrill Lynch optimizes inbound interactions with real-time decisioning
01 Feb 2010
Best practice in multi-channel marketing
09 Nov 2009
Recession busting marketing - Effective trigger based strategies
07 Jul 2009
Optimizing customer retention programs
30 Jan 2009
US Bank raises the bar in cross sell marketing using uplift modeling
20 Nov 2008
Next generation campaign management: Beyond outbound marketing
28 May 2008
How adding trigger based updates to existing CRM infrastructure can improve retention rates
21 Oct 2009
Improve marketing campaign ROI with uplift modeling
12 Aug 2009
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