T-Mobile case study
T-Mobile Austria uses Portrait Customer Analytics to reduce customer churn and make significant savings in software and consultancy costs
T-Mobile Austria GmbH, a subsidiary of T-Mobile International, acquired tele.ring in 2006 increasing its number of customers by 50%. With a joint customer base of 3.2 million, they significantly increased their market share against the market leader, Mobilkom Austria. The essence of their post-acquisition strategy was to increase average revenue per customer and to decrease customer churn to address the saturated market and voice price erosion.
Customer profile
- A subsidiary of T-Mobile International
- Acquired tele.ring in 2006
- Customer base of 3.2 million
Benefits
- 20% reduction in churn
- Significant decrease in software costs – several hundred thousand Euros
- Savings of tens of thousands of Euros on external business consultancy