MoBank case study
Portrait Foundation provides customer interaction processes for MoBank, the mobile banking and payments service
Alongside the growth of the mobile banking sector ex-Egg managers Steve Townend and Dominic Keen were looking to set up a new service to allow subscribers to use any internet-connected mobile device to access their existing bank account for service or to make purchases. The success of the new venture, named MoBank, was dependent on the provision of a customer interaction hub which would hold all customer data, manage transactions and run key business processes such as registration. MoBank chose Portrait Foundation based on its robustness, easy integration with existing systems and multi-channel capabilities.
Customer profile
- MoBank is a new mobile banking and payments service
- Launched in April 2009 and initially available in the UK
- Over 30,000 users within first 8 months
- Currently available on the iPhone and Palm Pre
Benefits
- Rapid deployment of key business processes such as sign-on, registration and account opening
- Multi-channel capability: call center, web and mobile
- Easy integration with other systems