3Denmark case study
3Denmark (Hi3G Denmark Aps) Instigates Customer Loyalty Program using Portrait Campaign Manager
In order to maintain its ISP market leading position in Denmark, 3Denmark (Hi3G Denmark Aps) was looking to acquire and retain higher-value contract customers whilst increasing Average Revenue Per User (ARPU) and reducing churn. Portrait Campaign Manager enabled 3Denmark to develop and execute personalized, multichannel campaigns, eliminate manual processes and implement dialog marketing.
Customer profile
- One of the four leading mobile operators in Denmark
- Over 400,000 subscribers (end 2008)
- Leading provider of mobile broadband solutions (ISP) in Denmark
- Contract customers represent 95% of 3Denmark’s customer base
Benefits
- Lower customer churn
- Reduced marketing costs
- Reduced costs for customer surveys
- Improved customer experience