Customer case studies

Tesco Bank video case study.

Enhancing and delivering on customer trust

Tesco Bank has turned to partners Fiserv and Portrait Software to provide the technology to help them capture and use data about their banking customers that is integral to driving changes in customer services.

Watch the Tesco Bank case study »

Featured case study: US Bank

U.S. Bank Generates Outstanding Incremental Revenue Gains with Portrait Uplift Optimizer

The Consumer Direct division of U.S. Bank, a subsidiary of U.S. Bancorp, found that its marketing campaigns were not delivering the returns they once were, and relative to a control population it was failing to target customers with the most relevant message. U.S. Bank looked for a solution that would enable predictions of lift in customer response relative to a control population – i.e. incremental models that could be easily refreshed and updated to optimize campaign performance. After two successful trials, U.S. Bank implemented Portrait Uplift Optimizer and has since achieved significant gains in incremental revenue together with reduced costs through reduced mailing volumes.

Samlerhuset achieves 95% increase in sales using Portrait Campaign Manager

Portrait Foundation provides customer interaction processes for MoBank, the mobile banking and payments service

Norsk Rikstoto uses Portrait Campaign Manager and Portrait Customer Analytics to manage new clients more effectively

Customer Portfolios leverages Portrait Customer Analytics to deliver behavior-triggered, targeted marketing programs

T-Mobile Austria uses Portrait Customer Analytics to reduce customer churn and make significant savings in software and consultancy costs

How Nationwide Building Society is optimizing its customer interactions to deliver real returns

3Denmark (Hi3G Denmark Aps) Instigates customer loyalty program using Portrait Campaign Manager

Investment Management

How Interaction Optimizer is changing the game at a major US investment management company

Chelsea Building Society improves operational efficiency and delivers better customer service using Portrait Foundation and Interaction Optimizer

Chess Communications automates inbound and outbound communications with Portrait Campaign Manager

A-Pressen reduces customer churn with Portrait Campaign Manager

Our customers

“Our analysts are more efficient, delivering analytics and models on time but, more importantly, they are able to collaborate in real-time. With the option for ‘Uplift Modeling’ we can participate in a best-of-breed solution which has revolutionized predictive modeling.”

Christian Reder
Marketing Analyst
T-Mobile