Customer case studies
Featured case study: Customer Portfolios
Customer Portfolios leverages Portrait Customer Analytics to deliver behavior-triggered, targeted marketing programs
Customer portfolios (CP), a leading marketing services provider, based in Boston, Massachusetts creates and executes behavior-triggered, targeted marketing programs for a number of well-known companies. CP delivers customer analysis results to these clients - such as behavioral segmentation, lifecycle detail and migration strategy, price range sensitivity, total purchase prediction, channel preference and product affinity. CP sought a solution that would enable analysts to quickly and efficiently develop such models in a rapid, highly interactive environment. Portrait Customer Analytics, now at the center of CP's Customer Discovery and Opportunity Analysis (CDOA) project, enables the company to easily identify the right offer for the right customer via the right channel at the right time.
T-Mobile
T-Mobile Austria uses Portrait Customer Analytics to reduce customer churn and make significant savings in software and consultancy costs
Nationwide
How Nationwide Building Society is optimizing its customer interactions to deliver real returns
3Denmark
3Denmark (Hi3G Denmark Aps) Instigates customer loyalty program using Portrait Campaign Manager
Investment Management
How Interaction Optimizer is changing the game at a major US investment management company
Chelsea Building Society
Chelsea Building Society improves operational efficiency and delivers better customer service using Portrait Foundation and Interaction Optimizer
Chess Communications
Chess Communications automates inbound and outbound communications with Portrait Campaign Manager
