Customer case studies
Video case study: Tryg
Featured case study: US Bank
U.S. Bank Generates Outstanding Incremental Revenue Gains with Portrait Uplift Optimizer
The Consumer Direct division of U.S. Bank, a subsidiary of U.S. Bancorp, found that its marketing campaigns were not delivering the returns they once were, and relative to a control population it was failing to target customers with the most relevant message. U.S. Bank looked for a solution that would enable predictions of lift in customer response relative to a control population – i.e. incremental models that could be easily refreshed and updated to optimize campaign performance. After two successful trials, U.S. Bank implemented Portrait Uplift Optimizer and has since achieved significant gains in incremental revenue together with reduced costs through reduced mailing volumes.
Department of Health
Portrait Campaign Manager and Self-Service Analytics drive Department of Health harmful drinking campaign
MoBank
Portrait Foundation provides customer interaction processes for MoBank, the mobile banking and payments service
Norsk Rikstoto
Norsk Rikstoto uses Portrait Campaign Manager and Portrait Customer Analytics to manage new clients more effectively
Customer Portfolios
Customer Portfolios leverages Portrait Customer Analytics to deliver behavior-triggered, targeted marketing programs
T-Mobile
T-Mobile Austria uses Portrait Customer Analytics to reduce customer churn and make significant savings in software and consultancy costs
Nationwide
How Nationwide Building Society is optimizing its customer interactions to deliver real returns
3Denmark
3Denmark (Hi3G Denmark Aps) Instigates customer loyalty program using Portrait Campaign Manager
Investment Management
How Interaction Optimizer is changing the game at a major US investment management company
Chelsea Building Society
Chelsea Building Society improves operational efficiency and delivers better customer service using Portrait Foundation and Interaction Optimizer
Chess Communications
Chess Communications automates inbound and outbound communications with Portrait Campaign Manager
