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White papers

  • 16 Mar 2010

    Using customer analytics to predict future customer behavior

    By David White, Aberdeen Group

    Building on Aberdeen’s Benchmark report published in May 2008 (Predictive Analytics: The BI Crystal Ball) this current benchmark report, "Predictive Analytics...

  • 1 Mar 2010

    Delivering on the customer-centric philosophy

    The term customer-centricity, which is based on the concept of an organization orientating itself around the customer, has been around for the best part of half a century but in most cases has never been realized....

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