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  • 10 Apr 2012

    Executive Summary

    Technology has provided a dizzying array of new communication channels that mean that we can receive information continually – “Always On Marketing”. This increase in channels is no less pronounced in the corporate world where...

  • 8 Nov 2010

    Executive Summary

    The way that businesses interact with customers is changing. An increasingly sophisticated array of tools, systems and processes now define customer relationship management for large organizations across the world. While the expectations of high...

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