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White papers

  • Predictive Analytics: The right tool for tough times
    16 Mar 2010

    Using customer analytics to predict future customer behavior

    By David White, Aberdeen Group

    Building on Aberdeen’s Benchmark report published in May 2008 (Predictive Analytics: The BI Crystal Ball) this current benchmark report, "Predictive Analytics...

  • Balanced centricity
    1 Mar 2010

    Delivering on the customer-centric philosophy

    The term customer-centricity, which is based on the concept of an organization orientating itself around the customer, has been around for the best part of half a century but in most cases has never been realized....

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