Portrait Uplift

Identify the persuadables and savables that will actually be influenced by your campaign.

  • Improve campaign results by 30-300%
  • Decrease marketing program costs by as much as 40%
  • Eliminate the negative effects of marketing
  • Designed for marketing managers and analysts alike
 

Go beyond traditional analytic segmentation

Portrait Uplift empowers organizations to go beyond traditional analytic segmentation and focus its marketing upon only those customers that will react positively to a message – while weeding out those that will buy anyway, will never buy, or could react negatively.

Uplift modeling is a way of predicting the change in behavior of a single individual. By modeling the change in customer behavior marketers can identify the persuadables and savables that will actually be influenced by a campaign, resulting in both better campaign response and lower campaign costs.

Designed for marketing managers and analysts alike, this award-winning solution provides:

  • “4 steps to success” through a guided visual user interface, with embedded expertise
  • SAS integration, allowing users to control directly from SAS
  • Microsoft Office optimized output, for rapid decision-making and ad hoc analysis
  • Automatically identified campaign “decision points” including maximum profit, minimum treatment cost and maximum incremental response
  • Improve campaign results by 30-300% versus traditional analytic methods
  • Proven ability to decrease marketing program costs by as much as 40% without detracting from results
  • Eliminate the negative effects of marketing by weeding out the “sleeping dogs”
  • Powerful automation creates strong validation, in less time, using limited resources
  • Often pays for itself as soon as the first campaign
  • Designed for marketing managers and analysts alike

Laser target campaigns for improved relevancy, decreased costs and greater ROI

  • Guided visual user interface with embedded expertize provides “4 Steps to success”
  • SAS integration allows SAS users to control from SAS directly - no new applications to learn
  • A “transparent” application by design with clear visibility into contributing factors, validation and methodology
  • Microsoft Office optimized output empowers business users for rapid decision-making and ad hoc analysis
  • Automatically identifies campaign “decision points” including max profit, min treatment cost and max incremental response
  • 10+ years in development, the world’s only packaged application for automated incremental response modeling
     
  • Create validated uplift models in just hours (vs. days)
  • Two Easy-to-Use Modes of Operation including (1) guided visual user interface and (2) direct SAS integration
  • Export your findings as models, lists, scored lists, write directly to database and scored database
  • Seamless integration to Portrait inbound and outbound campaign management solutions with no coding required
  • Multiple pricing options (including subscription and perpetual license)

Customer
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