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Portrait Uplift empowers organizations to go beyond traditional analytic segmentation and focus its marketing upon only those customers that will react positively to a message – while weeding out those that will buy anyway, will never buy, or could react negatively.
Uplift modeling is a way of predicting the change in behavior of a single individual. By modeling the change in customer behavior marketers can identify the persuadables and savables that will actually be influenced by a campaign, resulting in both better campaign response and lower campaign costs.
Designed for marketing managers and analysts alike, this award-winning solution provides: