Portrait Uplift Optimizer

Identify the persuadables and savables that will actually be influenced by your campaign

Today, organizations of all sizes are desperately seeking new ways to drive down costs, while seeing drastic pressures to improve the results they produce. However, even today’s most sophisticated response and churn modeling has been proven to mistakenly target individuals that will buy anyway, will never buy or even react negatively to the marketing message – wasting valuable marketing dollars and causing irreparable damage to the customer experience.

Now is your chance to “leap frog” your competition. Portrait Uplift Optimizer empowers your organization to go beyond traditional analytic segmentation and focus your marketing upon only those customers that will react positively to your message – while weeding out those that will buy anyway, will never buy, or could react negatively.

By focusing your programs only upon these “persuadables”, your programs will immediately realize greater campaign ROI, increased relevancy, improved retention, greater cross-sell and reduced marketing costs.

  • Guided visual user interface with embedded expertize provides “4 Steps to success”
  • SAS integration allows SAS users to control from SAS directly - no new applications to learn
  • A “transparent” application by design with clear visibility into contributing factors, validation and methodology
  • Microsoft Office optimized output empowers business users for rapid decision-making and ad hoc analysis
  • Automatically identifies campaign “decision points” including max profit, min treatment cost and max incremental response
  • 10 years in development, the world’s only packaged application for automated incremental response modeling