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Portrait Interaction Optimizer is a packaged application that sits behind your existing systems to provide the most accurate, targeted sales, service and retention offer, for each individual customer, at the specific moment of interaction, whatever the channel. The decision of the “best-next-action” is performed in real-time, using an organization’s data, business rules and predictive analytics.
Portrait Interaction Optimizer enables customer and prospect data to be connected across siloed business units and disparate channels, without duplication, and multiple channels can be managed from a single view. Analytically driven recommendations take the guesswork out of interactions with contextual capability guiding individual contact journeys throughout the duration of the dialogue.
Campaigns can be added or changed “on the fly” for immediate impact, and a simulation capability allows marketers to perform rapid “what if” analysis to determine the right campaign mix – before placing into production.
With Portrait Interaction Optimizer, your organization can recapture missed opportunities to further increase customer value and reduce attrition.