Portrait Customer Analytics

Rapid customer segmentation and predictive modeling powered by 3D visualization

Portrait Customer Analytics is a powerful predictive analytics solution that enables customer insight professionals and business users alike to achieve a clear picture of their customers for the purpose of greater customer understanding, uncovering areas of opportunity, achieving optimal segmentation and predicting future behavior.

Bridging the gap between standard Business Intelligence tools with a limited scope for exploring data, and number-crunching solutions which require statistical programmers to build queries and produce models, Portrait Customer Analytics is a next-generation solution designed for unparalleled ease of use – and fast actionable insight.

The solution utilizes powerful 3D data visualization and rapid modeling automation to uncover important data relationships and deliver propensity scores at the push of a button, boosting predictive model accuracy and increasing the speed of analytic results.

Portrait Customer Analytics can be used to predict profit-impacting behaviors and propensities, including customer churn, cross sell and up sell opportunities, campaign planning and segmentation, customer satisfaction and loyalty, and customer lifetime value.

Powerful, easy-to-use, predictive customer analytics

  • Create more models, in less time than with SAS alone – with greater accuracy
  • Increase the speed of decision-making by leveraging 3D views and automated analysis
  • Improve targeting and campaign segmentation with “point and click” visualization and tight campaign management integration
  • Drive down the cost of analysis while increasing modeling throughput
  • Achieve a better understanding of customers by combining disparate data sets into a single view
  • Improve collaboration between business and analytics teams
  • Extend the reach and capabilities of stretched analytics departments
  • Free up power analysts to add real value to the business instead of simply managing queries and reports

Understand, visualize and model customer behavior for targeted segmentation

  • Easy to use interface converts complex data into visual information for rapid insights
  • Rapid modeling automation for customer acquisition, churn/attrition, campaign response, cross-sell/up-sell, risk/default, customer lifetime value and profitability
  • 3D data visualization for rapid insight into customer segmentation, profiling, ROI based customer selection, transactional data, geographic analysis and web site behavior
  • Pre-loaded modeling techniques include decision trees, regression, additive scorecards and clustering
  • Upgradable to next generation “Uplift” incremental response modeling
  • Powerful extensions for incorporating location intelligence
  • Fast implementation – get up and running in as little as one day
  • Deploy on your choice of Windows or Unix environments
  • Available convenient desktop or client server configurations
  • Export your findings as models, lists, scored lists, write directly to database and scored database
  • Seamless integration to Portrait inbound and outbound campaign management solutions with no coding required
  • Flexible deployment options (including hosted and on-premise)
  • Multiple pricing options (including subscription and perpetual license)

Customer
Case Studies: