Portrait Software Introduces Uplift Optimizer

Portrait Software Introduces Uplift Optimizer, the first automated solution for predicting the incremental impact of marketing campaigns

The solution has been proven to work in four of the world’s top 10 financial companies

Boston, MA - June 20, 2007. Portrait Software, a leader in customer interaction management solutions, today announced Uplift Optimizer™. This revolutionary customer modeling solution gives database marketers three ways to improve their ROMI (return on marketing investment) - maximize incremental responses, reduce unnecessary waste and minimize negative campaign impacts.

Uplift Optimizer is a standalone, fully automated solution that interfaces directly with existing campaign management and statistical modeling environments, including SAS.

One of the early adopters of Uplift Optimizer is Lloyds TSB Insurance. “The ability to quantify the impact on innovative customer segmentation strategy can have on future revenues has prompted a key shift in mindset for us,” said Paul Laughlin, Head of Customer Insight at Lloyds TSB Insurance. “Over recent years the use of actionable customer data analytics has delivered over $20 million of incremental profit. With Uplift Optimizer we will be able to further improve the profitability of our customer retention and acquisition campaigns, with measurable impact to the bottom line.”

Uplift Optimizer  is the culmination of over 8 years of focused R&D effort, and incorporates the third-generation of Portrait’s unique algorithm that directly predicts the incremental impact (uplift) of marketing campaigns. The solution has been singled out for its innovation by a leading industry analyst, who recommends that, “Enterprises with significant direct-marketing budgets should evaluate the Uplift modeling application.”

Recent Uplift deployments in world-leading financial services organizations have proven the massive return-on-investment that this innovative modeling approach can bring to even the most sophisticated direct marketing teams. Actual results delivered include, reducing campaign costs by 60%, increasing total responses by 20% (by eliminating negative effects) and turning a retention campaign from a 1% attrition increase to a 2.5% decrease.

Uplift Optimizer differs from traditional modeling by identifying the two most important segments for targeting – the ‘Persuadables’ and the ‘Do Not Disturbs’. 

  • The Persuadables– people who buy (or renew) who would have not done so if the campaign had not been run.
  • The Do Not Disturbs– people for whom the campaign triggers a negative response

Current response or attrition models only deliver a single scoring for the customers, from which these key segments cannot be extracted.

“Uplift Optimizer delivers the holy grail for marketers, allowing them to identify the Persuadables -- those customers truly influenced by the marketing action,” said Mark Smith, Executive VP at Portrait Software. “Uplift is the culmination of many years of focused R&D effort and our work with leading financial organizations demonstrates that Uplift Optimizer can improve the results of even their most successful campaigns. The Uplift solution typically pays for itself through the increase in profitability from its first campaign.”

 

Availability & Pricing

Uplift Optimizer is available today. The solution price starts at $225,000 and is contingent on size of customer base.

Call Portrait today on +1 617-457-5218 for a demonstration of how it can help your database marketing campaigns and for an estimate of the ROI you can expect to deliver or improve upon.

 

About Portrait Software™

Portrait Software™ is a global provider of Customer Interaction Optimization software that makes every interaction count. Our software is used by large organizations to deliver great customer service and to dramatically improve customer revenues, profitability and loyalty by applying insight and intelligent decisioning at the point of customer interaction.

Portrait Software’s solutions combine analytical capabilities with a process-centric customer interaction management platform, providing organizations with the ability to deliver the most highly optimized customer processes across all sales and service channels.

Our 200+ customers are organizations that lead the world’s most demanding customer-intensive sectors, Financial Services, Public Services and Telecoms. These include Nationwide Building Society, The Woolwich, British Telecom, Washington Mutual, Merrill Lynch, T-Mobile, Fiserv CBS Worldwide, Bank of Tokyo, Bank of New Zealand, China Automobile Association and IAG.


For more information please contact—


In the UK:         Sarah Haskell

Chief Marketing Officer

Tel: 01491 416600

 

 

In the US:         Hepzi Fonseca

                        Marketing Director, North America

617-457-5223

hepzi.fonseca@portraitsoftware.com