Portrait Demonstrates Recession Busting Marketing at the Data Marketing Show

Strategies used by top companies to boost marketing ROI

Henley-on-Thames, 3 June, 2009 - Portrait Software, a leading provider of insight driven customer interaction software, will be running two interactive workshops at the Data Marketing Show, London to demonstrate how marketers can rise to today's challenges by applying analytics for greater results in up-sell, cross-sell and retention.

The art of marketing is evolving into more of a data driven science and these workshops are designed to show how increased customer retention and profitability can be achieved.

Turning customer insight into action that delivers customer value growth isn't easy.  The first workshop, led by Alan Crawley from Optima Value Group, will present six steps for customer marketers to ensure that data and insight delivers value consistently over time.

"Marketers need to go beyond traditional campaign management by converting marketing programs into powerful customer dialogs.  The key to effective customer management is two-way communication, including sending direct mail, executing e-mail marketing, enabling web response, online questionnaires and telemarketing."  said Alan Crawley, Director, Optima Value Group.

The second workshop, entitled 'Recession Busting Marketing' and led by Neil Skilling, Portrait Software will show how applying uplift analytics can significantly increase the retention rate and improve campaign ROI over and above what can be achieved using other modeling tools.

"The key to success is a four step process: getting analytical, getting automated, getting customer-centric and getting engaged.  We are delighted that so many of our customers are reaping the benefits of this approach and improving their profitability and retention rates even in a recession!" said Neil Skilling, Marketing Strategist, Portrait Software.

Portrait will also be exhibiting Portrait Campaign Manager and Portrait Customer Analytics on Stand 401 at the show.

About Portrait Campaign Manager

Portrait Campaign Manager, will empower your organization to:

• React faster to customer needs with event-triggered marketing
• Manage multi-channel campaigns in one place
• Automate manual marketing processes
• Define and standardize customer life-cycle best practices
• Achieve mass personalization of communications
• Deploy centralized marketing activity tracking and reporting

Portrait Campaign Manager enables your marketing department to focus their valuable resources where they can have the greatest impact. Marketers can now be freed up from administration and focus their efforts upon the creative and the strategic initiatives that drive the greatest value.

About Portrait Customer Analytics

Portrait Customer Analytics provides organizations with best-in-class analytics capabilities by empowering all stakeholders to increase the speed of decision-making, drive down the cost of analysis and support customer-centric thinking.  Portrait solutions facilitate new levels of accessibility, collaboration and visualization to critical customer data and are available in a variety of desktop, server and web based deployment options.

About Optima Value Group

Optima Value Group Ltd (OVG) is a young and innovative company which delivers marketing and customer communications solutions to many of the UK's leading companies. Based on over 50 years combined experience of database marketing, customer relationship management and customer value management, OVG bridges the gap between technology, marketing and robust business solutions. OVG focus on business solutions rather than capability, driving specific and measurable financial benefits rather than vague sales messages.

OVG focus on true multichannel communication delivery, and have invested heavily in recent months on ground-breaking location-based marketing solutions with Bluetooth and mobile digital media.

With a head office in Edinburgh and their digital delivery based in Leeds, OVG maintains a unique position in the marketplace with the ability to fully manage all channels of delivery, from traditional print, email, SMS to through to the new innovative location-based marketing solutions.  OVG is a major partner in Digital Space and provides core analytical and data services for the group. OVG is a technology partner of Portrait Software, which underpins a number of marketing solutions for OVG.