Sporting organization experiences 214% increase in marketing campaign response during evaluation phase
Boston, MA - September 16, 2008 - Portrait Software, a leading provider of next generation marketing software, today announced that Norsk Rikstoto, an organization dedicated to promoting equine sport in Norway, has selected Portrait Campaign Manager, Portrait Quadstone Analytics and Portrait Self-Service Analytics to deliver highly personalized, targeted and automated intelligent communications with its customers across multiple channels including SMS, email, eSurveys and the Web.
"Norsk Rikstoto is undergoing a fundamental transformation of its business and key to that is the way that we communicate and interact with our customers. We strongly believe there is a significant untapped potential in this area," said Line Hofsæth, CRM manager, Norsk Rikstoto. "Portrait has demonstrated a capability to quickly deliver next generation marketing solutions that supports our desire to change the way Norsk Rikstoto is perceived within Norway. Portrait's Campaign Manager combined with Portrait analytics solutions provides the foundation for us to deliver the changes we require over the coming years."
Norsk Rikstoto evaluated the Portrait solution among a number of competitive technologies which were all required to provide a live proof-of-concept. In less than a week, Portrait demonstrated the impact the combination of Portrait Campaign Manager and Portrait's analytics solutions can have on re-engaging customers who have not engaged with the company for over 100 days. The speed at which Portrait was able to execute and the user friendly graphical user interface (GUI), which enabled untrained employees to begin using the Portrait solution on day one, were differentiators for Portrait among the competitive pool of technology solutions. Through Portrait's sophisticated targeting and direct delivery of messages through multiple digital channels to a target group of customers, the targeted group became re-engaged with Norsk Rikstoto and were stimulated to respond at a rate 214% higher than the control group.
Portrait Campaign Manager will help Norsk Rikstoto achieve operational efficiencies through the easy design and execution of multi-stage customer dialog. This allows organizations to engage customers and prospects in creating personalized dialogs through each customer interaction. Portrait Customer Analytics is tightly integrated with Portrait Campaign Manager to ensure that the right messages are targeted at the right customers through the right channels. Together the two create a powerful marketing automation solution that brings customer analytics to the forefront of the marketing strategy and simplifies the outbound campaign management process.
Easy, Integrated, Multi-channel Campaign Management
Portrait Campaign Manager empowers marketing departments to drive one-to-one personalized customer campaigns that are optimized and automated for the customer lifecycle, maximizing the value of existing and future customer relations across all marketing channels. Portrait Campaign Manager enables automated outbound marketing campaigns for sales, service and feedback management which are highly customized for the individual.
- Manage multi-channel, multi-tracked campaigns, in one place
- Respond faster to customers with event-triggered marketing
- Define and automate customer life-cycle best practices
- Achieve mass personalization of customer communications
- Deploy centralized marketing activity tracking and reporting
- Connect to all your customer data, without duplication
The Portrait Campaign Manager solution goes beyond traditional campaign management, converting traditional marketing campaigns into powerful customer dialogs. Portrait Campaign Manager supports two-way communication, a key to effective customer management. Among the channels supported are direct mail, e-mail marketing, enabling web response via customer pages, online questionnaires and telemarketing dialogs. Additionally, Portrait's integrated marketing automation suite contains tools for modeling customer dialogs in an intuitive, graphical interface.
About Norsk Rikstoto
Norsk Rikstoto, with revenue surpassing NOK 3 billion in 2007, is an independent, industry driven foundation established 24th of September 1982 by Det Norske Travselskap (The Norwegian Trotting Association ) and Norsk Jockeyklubb (The Norwegian Jockey club). Norsk Rikstoto is the sole consticcionaire for betting on horses in Norway. The foundation has supervisory control of all totalizator activity, and also oversees the financial dispositions of the Norwegian horse racing industry. Norsk Rikstoto strives through its daily operations to contribute to strengthening equine sport and horse breeding in Norway.
