...and is announced as Finalist in Gartner 2004 CRM Excellence Awards
11/05/2004
AIT, a leading provider of customer interaction management (CIM) software, today announced that its customer Nationwide Building Society won the CRM magazine award for the best customer interaction management led CRM project and was a finalist in the Gartner 2004 CRM Excellence Awards.
When looking for an intelligent customer relationship management (CRM) solution, Nationwide’s goal was to enhance the quality of interactions with its customers. This was achieved by deploying AIT’s Portrait software to 12,000 users in the branch and call centres.
“We are proud to have won this award in recognition of our integrated CRM programme. We continue to evolve and improve our interaction with our customers and have several developments planned in the near future. These will include using AIT’s Portrait to deliver more sophisticated prompts and the ability to process a wider range of transactions across all channels including integrating Portrait with our Internet Service,” commented Simon Baines, head of iCRM at Nationwide Building Society.
“The acclaim from leading analysts for Nationwide’s Portrait implementation demonstrates our core strengths in enabling high quality customer sales and service processes for complex, ever changing and highly regulated business environments. Nationwide is happy with the return it is receiving from its investment in Portrait. Portrait is a powerful product that delivers intelligent customer interaction processes which help our clients to enhance the customer experience, improve workplace efficiencies and ensure compliance. Our commitment to continued investment in innovative product development will ensure that we maintain our leadership,” said Sarah Haskell, group marketing director at AIT.
Notes to editors:
About AIT:
AIT provides customer interaction management (CIM) software solutions that enable companies to manage their customer interactions intelligently across multiple channels. AIT has over 1,000 implementations with approx 100,000 users in 30 countries. Through its Portrait and EDGE solutions, AIT focuses on the most important part of traditional CRM - the point where it touches the customer.
Founded in 1986, AIT supplies next generation customer interaction software for contact centres allowing them to be more responsive by focusing on the interaction - showing a consistent face to their customers across all channels and treating them as individuals.
AIT is the worldwide leader in the provision of emergency handling solutions and the leading alternative in customer interaction software for retail financial services. AIT's UK customers include Alliance & Leicester, Bradford & Bingley, Britannic Money, British Gas, First Data Europe, Lloyds TSB, Marks & Spencer Financial Services, Nationwide Building Society, NatWest and The Woolwich. Mainland European customers include Komercni Banka (Czech Republic) and NovaKBM (Slovenia); and in the US customers include KeyCorp, Rainier Pacific Bank and Wells Fargo Home Mortgage.
For more information please visit: www.aitgroup.com.
Media Contacts
For AIT enquiries, please contact:
Jo Bateman
01491 416 600
jo.bateman@aitgroup.com
