Partnership builds the missing link in CRM evolution

16/09/2003

AIT and Alterian join forces to combine leading-edge analytics with advanced customer interaction management systems

AIT is partnering with business analytics specialist Alterian to boost its customer interaction management solution, Portrait.

The two companies are working together to provide the link between traditional customer interaction management systems and business analytics. The combined solution will allow businesses to make the most of customer and business data in order to develop tailored strategies for individual customers.

AIT’s Portrait enables users to respond rapidly to change and target individual customers with new products and services to maximise long-term value. By linking Portrait with Alterian’s leading-edge analytics solutions, businesses will be able to develop and deliver the right offers, to the right customers, at the right time.

“This partnership means we’re closing the gap between customer interaction management systems and business analytics. It places both our companies in an ideal position to take advantage of the predicted boom in analytics and business intelligence,” said Nick Randall, chief executive officer at AIT. “Alterian has one of the most powerful analytics solutions on the market today and is widely recognised among marketing professionals. Working together we enable companies to analyse vast volumes of data and then deliver multi-channel campaigns to enhance the customer experience,”
he added.

“AIT has built up an excellent reputation in the customer interaction management space. Working together, we can provide a truly advanced solution which allows companies to maximise the value of the data they already have and turn it into a real business advantage,” said David Eldridge, chief executive officer at Alterian.

NOTES TO EDITORS

About AIT
AIT makes companies more successful by making them more responsive. Portrait, its Customer Interaction Management software (CIM), focuses on the most important part of traditional CRM: the point where it touches
the customer.

Portrait helps business users and strategists design, model, deploy, manage and change the processes that drive customer interactions across all channels. By dramatically increasing a company’s responsiveness to change, Portrait helps win new customers, sell more to them and serve them better, while ensuring regulatory compliance. New configurations, new rules, new processes and new interfaces are generated in minutes instead of months.  By mastering customer interactions, Portrait makes CRM work.

The company has developed its specialist knowledge over 16 years, through successful deployments for its blue-chip client base. Customers include Lloyds TSB, Alliance & Leicester, Bradford & Bingley, Britannic Money, First Data Europe, Marks & Spencer Financial Services, Nationwide Building Society, NatWest, The Woolwich, Komercni Banka (Czech Republic), KeyCorp and Rainier Pacific Bank (US) and Benkar Advantage (Turkey). For more information on AIT, visit the website at: http://www.aitgroup.com

About Alterian
Alterian provides business analytics solutions that are underpinned by its high performance data analysis technology. Alterian-based solutions deliver sophisticated analysis across vast data sets and can handle complex data queries quickly. Alterian customers gain valuable insight into their data and rapid return on their investment.

Many blue-chip organisations are currently benefiting from Alterian-based solutions by gaining a better understanding of their customer, product and market information. Alterian enables organisations to predict and influence future customer behaviour, and uncover vital trends and patterns that can be acted upon to provide immediate profit from their data.

Alterian develops and deploys analytical application modules that are built on its industry leading Column Based Analytical Technology (CBAT). CBAT is a powerful engine that sits within an extremely flexible development environment meaning that the application modules can be specifically customised to meet the exact needs of vertical markets and individual customers.

These application modules are delivered to customers by a global network of business partners who include marketing service providers, systems integrators and value added resellers. Alterian partners include Experian, Acuma, GB Group, Dataforce, Carlson Marketing, Identex and many more.
Companies who are already gaining business advantage by using Alterian-based solutions include MVC, Vodafone, Merill Lynch, Britannia Building Society, Sony Entertainment, Zurich Financial Services, Premier Farnell, Screwfix, World Vision, The Telegraph Group, Bradford and Bingley, Bristol and West, and nPower.

Alterian was founded in 1997 and floated in 2000. In April 2001, Alterian was awarded with the UK's fastest growing IT company in Deloitte & Touche's National Fast 50 Awards Programme. Alterian's international headquarters is located in Bristol in the UK, and its North American headquarters is based in Chicago, Illinois in the USA.
Alterian is a publicly traded company on the techMARK Index of the London Stock Exchange (ALN).

For AIT sales or press enquiries, please contact:

Jo Bateman
01491 416 600
jo.bateman@aitgroup.com