Partnership Builds the Missing Link in CRM Evolution

AIT and Alterian join forces to combine leading-edge analytics with advanced customer interaction management systems

AIT is partnering with business analytics specialist Alterian to boost its customer interaction management solution, Portrait.

The two companies are working together to provide the link between traditional customer interaction management systems and business analytics. The combined solution will allow businesses to make the most of customer and business data in order to develop tailored strategies for individual customers.

AIT’s Portrait enables users to respond rapidly to change and target individual customers with new products and services to maximize long-term value. By linking Portrait with Alterian’s leading-edge analytics solutions, businesses will be able to develop and deliver the right offers, to the right customers, at the right time.

“This partnership means we’re closing the gap between customer interaction management systems and business analytics. It places both our companies in an ideal position to take advantage of the predicted boom in analytics and business intelligence,” said Nick Randall, chief executive officer at AIT. “Alterian has one of the most powerful analytics solutions on the market today and is widely recognized among marketing professionals. Working together we enable companies to analyses vast volumes of data and then deliver multi-channel campaigns to enhance the customer experience,”
he added.

“AIT has built up an excellent reputation in the customer interaction management space. Working together, we can provide a truly advanced solution which allows companies to maximize the value of the data they already have and turn it into a real business advantage,” said David Eldridge, chief executive officer at Alterian.

About Alterian
Alterian provides business analytics solutions that are underpinned by its high performance data analysis technology. Alterian-based solutions deliver sophisticated analysis across vast data sets and can handle complex data queries quickly. Alterian customers gain valuable insight into their data and rapid return on their investment.

Many blue-chip organizations are currently benefiting from Alterian-based solutions by gaining a better understanding of their customer, product and market information. Alterian enables organizations to predict and influence future customer behavior, and uncover vital trends and patterns that can be acted upon to provide immediate profit from their data.

Alterian develops and deploys analytical application modules that are built on its industry leading Column Based Analytical Technology (CBAT). CBAT is a powerful engine that sits within an extremely flexible development environment meaning that the application modules can be specifically customized to meet the exact needs of vertical markets and individual customers.

These application modules are delivered to customers by a global network of business partners who include marketing service providers, systems integrators and value added resellers. Alterian partners include Experian, Acuma, GB Group, Dataforce, Carlson Marketing, Identex and many more.
Companies who are already gaining business advantage by using Alterian-based solutions include MVC, Vodafone, Merill Lynch, Britannia Building Society, Sony Entertainment, Zurich Financial Services, Premier Farnell, Screwfix, World Vision, The Telegraph Group, Bradford and Bingley, Bristol and West, and nPower.

Alterian was founded in 1997 and floated in 2000. In April 2001, Alterian was awarded with the UK's fastest growing IT company in Deloitte & Touche's National Fast 50 Awards Programme. Alterian's international headquarters is located in Bristol in the UK, and its North American headquarters is based in Chicago, Illinois in the USA.
Alterian is a publicly traded company on the techMARK Index of the London Stock Exchange (ALN).