Portrait Software positioned in the Visionary Quadrant for 1Q06

Customer Data Mining Magic Quadrant

Henley, UK 22 February 2006 – Portrait Software, a leader in Customer Interaction Management and Predictive Customer Analytics software today announced that it has been positioned by Gartner, Inc. in the Visionary quadrant in the 1Q06 Customer Data Mining Magic Quadranti report. According to Gartner, Visionaries are vendors that have a strong vision for the evolution of customer data mining, are influential innovators and demonstrate capabilities that mainstream vendors will eventually adopt.

“We are delighted to be positioned by Gartner in the visionary quadrant for customer data mining,” said Nick Randall, CEO of Portrait Software.  “Portrait Software’s Quadstone product is a unique predictive modeling environment that helps organisations discover how their customers are most likely to behave in the future. With the launch of new Self Service Analytics we now have a revolutionary product that offers all relevant business decision makers in an organisation the ability to participate in customer analysis.  Our clients believe that sharing customer data exploration across the business gives them the agility they need to be more responsive to their customers and to explore new revenue growth opportunities.”

Portrait Software’s predictive analytics environment provides a new collaborative framework and a self-service capability that enables the visualisation of customer data to be shared and explored throughout the enterprise, giving access to key business decision makers and thereby bringing customer insight closer to the operational heart of the business.


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About the Magic Quadrant
The Magic Quadrant is copyrighted 18th January 2006 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

iGartner Research “Magic Quadrants for Customer Data Mining by Gareth Herschel. January 18, 2006

About Portrait
Portrait Software™ specialises in Customer Interaction and Customer Analytical software that helps organisations build more responsive, long-term and profitable customer relationships. Portrait Software’s solutions combine analytical capabilities with a process-centric customer interaction management platform, providing organisations with the ability to deliver the most highly optimised customer processes across all sales and service channels.

Our 200+ customers are organisations that lead the world’s most demanding customer-intensive sectors, including Financial Services, Public Services, Telecoms and the Independent Software Vendors that support these markets. Customers include Nationwide Building Society, Lloyds TSB, Chelsea Building Society, British Telecom, Mapfre (Spain), NovaKBM (Slovenia), Wells Fargo Bank, Fidelity Investments, Washington Mutual, Merrill Lynch, T-Mobile, Fiserv CBS and the largest police force in Europe.

For more information please visit: www.portraitsoftware.com

Contact details

Portrait Software plc Tel: +44 (0)1491 416600
Jo Bateman 
Marketing Manager  
 
Sherpa
Gemma Craven
gemma@sherpanet.com
 Tel:  +44 (0) 20 7379 4915