The Woodland Trust Selects Portrait Software to underpin its Supporter Marketing Program

Deployment focuses on smarter targeting through segmentation and profiling

Windsor, Berks, 14 April 2011 –Pitney Bowes Business Insight (PBBI), a global leader in customer data, analytics and customer communication software and services, has announced that The Woodland Trust has selected Portrait Dialogue and Portrait Self Service Analytics to underpin its supporter marketing strategy. The 5 year deal, to include support, maintenance and consultancy, will involve an initial deployment focusing on selections and segmentation.

“We needed a system that was capable of allowing our direct marketing team to run complex campaign selections and Portrait Dialogue provided the best Graphical User Interface for this”, said Chris Webb, CRM Project Manager, the Woodland Trust. “Campaign segmentation using Portrait Self-Service Analytics will now be quick and easy, enabling the marketing area to perform ad-hoc queries with immediate results,” he added.

The Woodland Trust, the UK’s leading woodland conservation charity, cares for and protects over 1,100 sites of native woodland in the UK covering 19,000 hectares (47,000 acres). It relies on financial contributions from its members and supporters which are managed through its Supporter Relationship Management (SRM) strategy. As such the Woodland Trust was looking to improve the execution of marketing analytics and campaign selection requirements within its CRM system in order to manage a high level of supporter care. This will include personalization of messaging and business intelligence as well as efficiency in contact management.

The marketing analytics & campaign selection system will be used by selected personnel within the Trust to analyze, understand and communicate with the Trust’s supporter base in order to gain the maximum benefit from its member interactions.

“We are delighted that The Woodland Trust has extended its marketing platform to include Portrait Dialogue and SSA”, said Kieran Kilmartin, Marketing Director, EMEA, PBBI. “Portrait’s insight-driven solutions have enabled several commercial and not-for-profit organizations to improve member and customer engagement by enhancing the experience, driving loyalty and life time value whilst increasing income and revenues,” he added.

The initial phase of the project will focus on profiling and segmentation of the 600,000 supporter base. Thereafter this intelligence will be used to target multi-channel campaigns ensuring supporters receive timely and relevant communications

About Woodland Trust

The Woodland Trust is the UK’s leading woodland conservation charity. It has 200,000 members and circa 700,000 supporters. The Trust has three key aims: i) to enable the creation of more native woods and places rich in trees ii) to protect native woods, trees and their wildlife for the future iii) to inspire everyone to enjoy and value woods and trees. Established in 1972, the Woodland Trust now has over 1,000 sites in its care covering approximately 20,000 hectares (50,000 acres). Access to its sites is free.

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About Portrait Software 

Portrait Software is now part of Pitney Bowes Business Insight (PBBI).

Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers.

Portrait Software was acquired in July 2010 by Pitney Bowes to build on the broad range of capabilities at Pitney Bowes Business Insight for helping organizations acquire, serve and grow their customer relationships more effectively. The Portrait Customer Interaction Suite combines world leading customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to deliver real-time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include 3, AAA, Bank of Tokyo Mitsubishi, Dell, Fiserv Bank Solutions, Lloyds Banking Group, Merrill Lynch, Nationwide Building Society, RACQ, RAC WA, Telenor, Tesco Bank, T-Mobile, Tryg and US Bank.

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