Portrait Software to Showcase Uplift Analytics at NCDM

Award winning Uplift Optimizer solution slashes marketing campaign costs and improves results by up to 300 percent

Boston, MA, 30 November 2009 - Portrait Software, a leading provider of insight-driven customer interaction software, will showcase how companies can utilize analytics to increase marketing campaign ROI at the upcoming NCDM 2009 conference, taking place December 7-9 at the Mandalay Bay Resort and Casino in Las Vegas. Portrait will be exhibiting its Uplift Optimizer solution at Booth 207.

Portrait’s Uplift Optimizer solution helps marketers focus their campaigns to target only those whose opinions can be positively influenced by marketing, avoiding wasted money and effort on others. The software has helped users significantly boost marketing campaign ROI, improving campaign results by 30-300 percent—while reducing direct marketing program costs by as much as 40 percent. The DMA recently recognized these outstanding results by awarding Uplift Optimizer an inaugural Future Innovators Award at DMA09 in October.

While at the show, Mark Smith, Portrait EVP of global sales, will be a guest speaker on a Forrester Research panel titled 'Cater to Your Customers with Contact Optimization Technologies'. The panel will take place from 1:45pm-4:30pm on Monday, December 7th in the Palm Room (A) and will be moderated by principal Forrester analyst Suresh Vittal. Participants will discuss how building an optimized customer contact strategy can create lasting customer relationships and contribute positively to an organization’s bottom line.

Additionally, Smith will also be hosting a “lunch with the experts” session focused on real-time decisioning, in which he will share advice on how to optimize marketing efforts within your organization and truly engage your customers with a relevant, individualized experience through any channel. The session will take place on Tuesday December 8th at 12:30pm-1:30pm in the Jasmine Ballroom.

A number of organizations will also be presenting their real world experiences with Portrait solutions: Merkle Inc. and Dell will be presenting ‘Incremental Value: Stop Wasting Marketing Dollars on Consumers that will Respond Anyway’ on Tuesday December 8th from 8:00am-9:15am, and Customer Portfolios and WorldWinner will be presenting ‘100 Automatic Triggered Email Lifecycle Program’ on Wednesday December 9th from 1:15pm-3:00pm.

“By utilizing analytics, organizations can effectively target their customers with only relevant marketing messages, which improves the customer experience while simultaneously increasing campaign ROI and reducing program costs,” says Mark Smith, EVP, global sales, Portrait Software. “The use of analytics allows you to treat your customers as individuals and cater to their specific needs. This kind of specialized attention shows customers that their needs are being heard and catered to, which boosts customer loyalty and reduces churn.”

Learn more about Portrait Uplift Optimizer