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Boston MA, 7 October 2009 - Portrait Software, a leading provider of insight-driven customer interaction software, will showcase with U.S. Bank how uplift modeling drives successful marketing campaigns and improves ROI at the upcoming Predictive Analytics World (PAW) conference. PAW 2009 will take place October 20-21 at the Hilton Alexandria Mark Center, Washington D.C.
Leading Portrait’s presence at this year’s event is Mike Grundhoefer, Assistant Vice President of Marketing Analytics at U.S. Bank. Grundhoefer will present a session titled "Raising the bar in cross sell marketing with uplift modeling."
The session will focus on how U.S. Bank is applying uplift modeling to boost the ROI of their cross sell marketing while simultaneously slashing program costs. The session will also provide practical tips from experts on how to leverage this technique within an organization to optimize marketing performance by achieving greater business results from increasingly limited resources.
The U.S. Bank session will be presented by Mike Grundhoefer on Tuesday, October 20 at 3:45 pm EST, in the Magnolia Room.
Portrait Software will be showcasing its innovative suite of customer marketing software that helps leading organizations worldwide increase profits, customer retention, and overall ROI. Visit Portrait at Stand 8 to learn how myriad global organizations are going beyond traditional analytic segmentation by integrating uplift modeling tactics into their marketing campaigns. This unique approach allows them to target only those customers that will react positively to the message – without wasting time or money on those that will buy anyway, will never buy, or could react negatively.
Learn more about Portrait Uplift Optimizer
“Uplift modeling tactics have helped U.S. Bank and many other clients increase customer retention and company revenue to improve the overall health of their organizations in this difficult economic time,” said Mark Smith, EVP, Portrait Software. “By adopting uplift modeling to drive more accurate customer targeting, our customers have vastly improved the effectiveness of their marketing campaigns while at the same time driving down marketing costs. Our customers’ success with this approach demonstrates the value of strategic marketing investments for organizations.”