Pitney Bowes Business Insight Announces Strategic Alliance with Leading UK Marketing Services Provider, RAPP

Windsor, Berks, 24 May 2011 –Pitney Bowes Business Insight (PBBI), a global leader in customer data, analytics and communication software and services, has announced a strategic alliance with leading marketing services provider RAPP for its Portrait Customer Interaction Suite. Under the terms of the agreement, RAPP’s clients will be able to optimise customer interactions and drive efficiencies through one of the most advanced customer communications platforms in the industry.

John Markham, Technology Director at RAPP, says, “This is an exciting partnership for RAPP and one that will add a new dimension to our existing marketing technology platform and customer proposition. The PBBI solution is an exciting enhancement to RAPP’s portfolio helping empower our clients to interact with their own customers in real-time and drive retention efficiencies through sophisticated analytical modelling and targeting techniques.”

PBBI’s Portrait Customer Interaction Suite enables B2C organisations to improve their cross-sell, up-sell and customer retention strategies by providing the capability to understand and interact with each of their customers as an individual. RAPP, named as a leader by Forrester Research in a 2009 report on UK Database Marketing Service Providers , selected the solution due to the depth and breadth of the offering and in recognition that the same functionality couldn’t be sourced elsewhere.

“We are extremely delighted to be able to announce this alliance with RAPP” says Mark Smith, SVP & General Manager, Customer Analytics and Interaction, Pitney Bowes Business Insight. “Both organisations understand that customer data is the foundation of customer intelligence. PBBI’s solutions help clients to optimise customer interactions through insight-drive, multi-channel customer communications. This partnership acts as a glowing endorsement that PBBI can deliver an unparalleled marketing solution”.

About Portrait Software 

Portrait Software is now part of Pitney Bowes Business Insight (PBBI).

Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers.

Portrait Software was acquired in July 2010 by Pitney Bowes to build on the broad range of capabilities at Pitney Bowes Business Insight for helping organizations acquire, serve and grow their customer relationships more effectively. The Portrait Customer Interaction Suite combines world leading customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to deliver real-time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include 3, AAA, Bank of Tokyo Mitsubishi, Dell, Fiserv Bank Solutions, Lloyds Banking Group, Merrill Lynch, Nationwide Building Society, RACQ, RAC WA, Telenor, Tesco Bank, T-Mobile, Tryg and US Bank.

For more information please visit: www.portraitsoftware.com or www.pbinsight.com

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