Learn how to Increase Sales and Customer Retention using Inbound Marketing

Webinar shows how to capitalize on every customer contact

Henley on Thames, 14 January 2010 - Portrait Software, a leading provider of insight-driven customer interaction software, today opened registration for an upcoming webinar that will demonstrate how a leading investment bank utilized trigger marketing to optimize inbound interactions within their central call center. By leveraging predictive analytics to arbitrate the “best next-action” in real-time, sales of new products through cross sell have more than doubled, and results in retaining at-risk customers have been significant.

In conjunction with the American Marketing Association (AMA) the webinar will be presented by Aaron Tellier, director of CRM strategy and implementation at Merrill Lynch and Dr. Mark Smith, EVP, Portrait Software.

Learning points:

  • Capitalize on the power of real-time decisioning to accurately present the best next offer to each customer
  • Leverage event-triggered marketing to optimize every contact with the customer
  • Learn to build better marketing campaigns with increased insight on customer response behavior
  • Learn how to convert call centers from cost centers to profit centers

According to Dr. Smith, “Organizations are now looking to maximize the lifetime value of their existing customers rather than using extra resources to acquire new ones. With real-time decisioning there is a tremendous opportunity to optimize inbound interactions.”

The complimentary webinar will take place on Thursday January 21st, 2010 1PM ET and is now open for registrations.

About Portrait Software 

Portrait Software is now part of Pitney Bowes Business Insight (PBBI).

Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers.

Portrait Software was acquired in July 2010 by Pitney Bowes to build on the broad range of capabilities at Pitney Bowes Business Insight for helping organizations acquire, serve and grow their customer relationships more effectively. The Portrait Customer Interaction Suite combines world leading customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to deliver real-time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include 3, AAA, Bank of Ireland, Bank of Tokyo Mitsubishi, Dell, Fiserv Bank Solutions, Lloyds Banking Group, Merrill Lynch, Nationwide Building Society, RACQ, RAC WA, Telenor, Tesco Bank, T-Mobile, TrygVesta and US Bank.

For more information please visit: www.portraitsoftware.com or www.pbinsight.com