Leading Nordic Insurance Company Invests in Portrait

Integrated solution gives competitive edge to acquiring new business and retaining customers

Henley-on-Thames, 24 June 2009 - Portrait Software has been selected by TrygVesta to provide an integrated suite of customer marketing software applications to run its customer relationship programs.  The Portrait suite’s proven capability, functionality, integration and ease of use were key to winning the contract in March 2009

TrygVesta is the second-largest general insurer in the Nordic region with activities in Denmark, Norway, Finland and Sweden.  With circa 4,000 employees, 2.2 million private customers and over 100,000 business customers its aim is to be perceived as the leading peace-of-mind insurance provider to the Nordic region.  The ability to deliver personalized one-to-one marketing campaigns is essential so that the right offer can be made to the right customer at the right time.

TrygVesta in Norway has been using Portrait Campaign Manager since 1996 to manage the renewal process and run special campaigns, for example telemarketing campaigns to promote car insurance.  However, the holding company (based in Denmark) was using a number of different suppliers, outsourcing their campaigns and using SAS for analytics.  TrygVesta was therefore looking to source an integrated tool that it could use internally to run all of its marketing programs across the group.

“We needed to find an integrated solution that would enable us to develop highly targeted customer programs, handle renewals, enable effective cross-sell  and event-driven marketing as well as increase our retention rates” said Dorte Ransby, Vice President,  TrygVesta.  “Working with One Marketing, a local MSP, we evaluated various options and chose Portrait for several reasons.  Portrait Campaign Manager, combined with the integration of a sophisticated analytics capability, is an all-encompassing solution enabling us to plan and execute across multiple channels (email, telephone and web), and all from a trusted local supplier,” she added.

Portrait Software is providing a 1.3 million customer row license with the potential for an extension to cover growth up to 2 million rows for the combined products: Portrait Campaign Manager, Portrait Customer Analytics and Portrait Uplift Optimizer.

“We are delighted that Portrait has been selected by TrygVesta.  The flexibility of the applications allows easy integration with existing systems and with Portrait Campaign Manager TrygVesta will be able to automate manual marketing processes and react faster to customer needs with highly personalized communications.  Our expertise in this area, together with the power of the technology will enable TrygVesta to stay competitive and profitable in a tightening market." said Kieran Kilmartin, Group Marketing Director, Portrait Software

About Portrait Campaign Manager

Portrait Campaign Manager, will empower your organization to:

• React faster to customer needs with event-triggered marketing
• Manage multi-channel campaigns in one place
• Automate manual marketing processes
• Define and standardize customer life-cycle best practices
• Achieve mass personalization of communications
• Deploy centralized marketing activity tracking and reporting

Portrait Campaign Manager, enables your marketing department to focus their valuable resources  where they can have the greatest impact. Marketers can now be freed up from administration and focus their efforts upon the creative and the strategic initiatives that drive the greatest value.

About Portrait Customer Analytics

Portrait Customer Analytics provides organizations with best-in-class, analytics capabilities by empowering all stakeholders to increase the speed of decision-making, drive down the cost of analysis and support customer-centric thinking.  Portrait solutions facilitate new levels of accessibility, collaboration and visualization to critical customer data and are available in a variety of desktop, server and web based deployment options.

About Portrait Uplift Optimizer

Uplift Optimizer is the industry's only packaged solution available today that can predict the change in customer behavior due to a marketing action. Moving beyond simple behavior and lift models (likelihood to buy, likelihood to churn, risk of default), Uplift Optimizer is able to predict how each customer’s behavior changed specifically as a result of the marketing treatment through the incorporation of the behavior for both targeted and control customers.  Among other results, marketers can now clearly predict which customers will act positively upon the marketing (the persuadables), which are indifferent (the sure things and lost causes), and which may in fact act negatively (the sleeping dogs).

About TrygVesta

TrygVesta wants to be perceived as the leading peace-of-mind provider of the Nordic region. We aim to prevent concerns from overshadowing the everyday lives of our customers. Throughout 2008, our more than 3,900 employees and our service and product provision interacted to provide peace of mind on a daily basis to more than 2.2 million private customers and more than 100,000 businesses. Generating gross earned premiums of DKK 17.3bn in 2008, we are the second-largest general insurer in the Nordic region. We are the largest player in Denmark and Norway’s third largest player. We have operated our rapidly growing activities in Finland and Sweden since 2002 and 2006, respectively. You can also visit us at www.trygvesta.dk

Further information:
Please contact Gerhard Dall, Communications Manager, Tel. +45 44 20 30 72