Seminar: Improve marketing results while reducing budget spend

Uplift marketing seminars show how to improve marketing ROI

Sydney, NSW, 18 June 2009 -- Australian marketers can gain insights into their most responsive customers and those who boost marketing ROI by attending an  Uplift Modeling Seminar in Sydney or Melbourne in early July.

According to Uplift Modeling pioneer, Dr Mark Smith, "marketers are continually under pressure to do-more-with-less. Uplift Modeling provides a ‘marketer-friendly’, data intensive approach for B2C marketers to eliminate ‘wasted’ marketing effort and concentrate on those customers who will buy based on marketing communication."

Organizations such as Norwegian mobile telco Telenor, the world’s seventh largest mobile operator, financial institutions like US Bank and Lloyd’s TSB and retail brands such as Fingerhut have proven Uplift Modeling can reduce budget spend by up to 40 percent while improving results by up to 35 percent.

"There are four types of customer within your customer database," stated Smith.  "One type, the 'persuadables', provide the greatest return for your marketing spend while the 'sleeping-dogs' type will leave if you market to them. Getting it right can make a huge difference, even for organizations with sophisticated marketing programs the gains can be significant."

The seminar, presented by Portrait Software, will explain, in marketer’s language, the concept and real-life application of Uplift Modeling and how it can help Australian marketers achieve better return on marketing investment.

Dr Smith, Executive VP at Portrait Software and currently based in Boston, is in Australia as one of the keynote presenters at the ADMA Forum.

Seminar details:

For more details, please contact Portrait Software on +61 2 9276 2728 or via email on australia@portraitsoftware.com

About Portrait Software

Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers.

The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, Lloyds Banking Group, US Bank, Dell, Nationwide Building Society, T-Mobile, Telenor, Fingerhut, Bank of Ireland, Bank of Tokyo and Fiserv Bank Solutions.