Customer Portfolios Extends Relationship With Portrait Software to Drive Marketing Campaign Success

Easy-to-use Modeling and Predictive Analytics Tools Reveal Opportunities to Increase Marketing ROI

Henley-on-Thames, 30 September 2009 – Portrait Software, a leading provider of insight-driven Customer Interaction software, today announced that Customer Portfolios has signed a three-year extension to its licence agreement for Portrait Customer Analytics. Customer Portfolios, a leading marketing services provider focused on trigger-based marketing and customer analytics, delivers sophisticated modeling and analytics services to its clients which include many of the leading consumer brands: Johnston & Murphy, UNICEF, Dunkin’ Donuts, Baskin Robbins, Teleflora, Subway, National Hockey League, Hat World, the Harpoon Brewery and Moody’s KMV.

Customer Portfolios has worked with Portrait Software since 2006 deploying Portrait Customer Analytics (PCA) throughout its marketing services. PCA is at the center of its Customer Discovery and Opportunity Analysis (CDOA) project, which provides a detailed definition, based on behavior, of a company’s customer segments or “portfolios” and identifies immediately actionable marketing opportunities. By leveraging Portrait Customer Analytics in the CDOA, Customer Portfolios determines the best marketing programs to be executed, at the right time, with the most relevant offers for each customer segment and lifecycle stage. These targeted programs are designed to drive customers to take action and move them through the customer lifecycle, while increasing their value and strengthening their relationship with the brand.

“Companies typically come to us to discover information about their customers that enables them to drive retention and increase profitability. For some companies this has been a way of doing business for years and years. For others, the need to better understand the customer has only become a priority in today’s challenging business climate,” said Augie MacCurrach, managing partner, Customer Portfolios. “Traditional analytics solutions didn’t allow us to respond quickly enough to our customers. Frequently they are too complex, too slow and require certain staff skills to perform. The Portrait solution gives our business-savvy analysts the ability to quickly and efficiently develop models in a rapid, highly interactive environment. Our CDOA project has become the on-ramp to ongoing client engagements as a result of the analytics power that PCA has put in to our marketing services.”

The Customer Discovery & Opportunity Analysis (CDOA)

Customer Portfolios’ CDOA provides customers with:

• A thorough discovery and segmentation analysis of existing customers and their multi-channel purchasing behavior
• A detailed definition of a brand’s customer portfolio or segments, along with a profile of their behavior, preferences, creative persona and micro-brand (the elements of the brand that are most relevant to them)
• Actionable marketing opportunities within each customer portfolio supported by detailed analysis and metrics
• Campaign strategies and actionable marketing recommendations to be put in place in order to grow and retain customers by their segment and by their particular lifecycle stage

Leading shoe retailer achieves lift in specialty product sales with predictive modeling

Johnston & Murphy, a leading apparel and footwear retailer, has worked with Customer Portfolios for several years to successfully target and grow profitable customers with programs to reduce the time between shoe purchases, entice first time buyers to make a second purchase and grow customer life time value (LTV). J&M is a brand with over 150 years of heritage that is focused on progressive marketing. Working with Customer Portfolios to create predictive models with Portrait Customer Analytics, the company is leveraging modeling scores to increase targeting relevance. One such campaign targeted the customers that were more likely to purchase imported, high end, hand-made shoes and product accessories. The customer predictive models, based on 240 attributes (e.g. channel, price points, end use, previous purchases), resulted in a 128% lift in shoe revenue and a 308% lift in accessories revenue over their respective control groups.

Self Service Analytics

Customer Portfolios also offers Portrait Self Service Analytics, a web-based platform that provides clients with on-demand, direct access to their customer data. Commented MacCurrach, “Self Service provides us with an opportunity to show our clients the speed and efficiency with which we can deliver analytic services with the Portrait analytics solution. It will also provide our team and clients the opportunity to access customer information directly, quickly and easily, allowing them to drill down for instant answers, perform their own ad hoc queries and generate their own reports.”

“Augie and his team of analysts are marketing services experts and it is rewarding to see the success they have achieved from applying Portrait Customer Analytics across a myriad of marketing applications,” said Mark Smith, executive vice president of Portrait Software. “Our unique software solutions have simplified the application of the most complex techniques for building analytic intelligence and efficiency into each and every marketing campaign.”

About Portrait Customer Analytics

Portrait Customer Analytics provides best-in-class predictive analytics capabilities to increase the speed of decision-making, drive down the cost of analysis and support customer-centric thinking. Portrait solutions facilitate new levels of accessibility, collaboration and visualization to critical customer data and are available in a variety of desktop, server and web based deployment options.

About Customer Portfolios

Founded in August 2001, our focus is building best customers. We do this with customer centric lifecycle marketing that is targeted, multi-channeled and measurable. Analysis of customer behavior to create segments, identify opportunities and to build predictive modeling scores enables us to deliver the right offer to the right customer via the right channel at the right time. The marketing impact of our services is increased dramatically through executing trigger programs automatically based on business rules and customer behavior; we call this Lights-Out marketing.

We create and execute these behavior-triggered, targeted marketing programs by leveraging customer analysis - behavior segmentation, life cycle migration, price range, total purchases, channel preferences, product affinity. We build and maintain customer databases that are integrated into all relevant operational, product and customer data sources to feed the detailed analysis. Our goal is to generate positive ROI through executing targeted customer centric marketing that is Lights-Out whenever possible.

For more info visit: www.customerportfolios.com