In the news

  • An Enterprise Approach to End Data Silos
    4 Mar 2010

    Source: 1 to 1 Media

    Over the past couple weeks, I've interviewed a couple handfuls of data analytics experts for an article that I'm working on which will highlight the new data economy. Each expert seems to concur: Data silos still remain the main reason that keep many companies from integrating their analytics efforts into multiple channels or layering indepth predictive analytics.

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  • AAA Auto Club South’s Ernesto Diaz and Kristin Rahn on Efficiently Building Predictive Models
    17 Feb 2010

    Source: Target Marketing

    AAA Auto Club South has always been an expert on helping its members efficiently get from point A to point B. So when the Tampa, Fla.-based affiliate of AAA had a chance to improve its own efficiency while building predictive models, the association locked in the opportunity.

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  • Keeping the customer ...
    12 Feb 2010

    Source: Banking Technology

    By Tom Groenfeldt

    Banks are focusing on customer retention for the same reason the infamous bank robber Willie Sutton focused on banks - that's where the money is. looks at their various strategies and the role of technology.

    Retaining existing customers is much cheaper than acquiring new customers, the best propects for new sales are the customers a bank already has, and customers become more profitable as a bank sells them more products. So retention, service and sales are closely linked.

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  • Real-time analytics makes for happy, loyal customers
    5 Feb 2010

    Source: CRM Buyer

    By Mark Smith

    A complete view of customer data is not enough to generate topnotch service. For one thing, that "complete view" is often imperfect. What's really necessary is an actual understanding of each individual -- what a particular customer will respond to positively or negatively. Utilizing analytics to engage each individual is key to achieving this level of insight and understanding.

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  • Hitting the Bull's-Eye: Using Uplift Modeling to Improve Marketing Campaigns
    28 Jan 2010

    Source: Inside Direct Mail

    By Mark Smith

    In the game of marketing, relevancy is king. Ensuring your message is targeted to your customers' needs should always be a top priority, and how well you achieve this relevancy will have an immense impact on the success of your campaigns. Equally as important, however, is ensuring your audience is correctly targeted.

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  • Focus on uplift analytics to reduce customer costs
    22 Jan 2010

    Source: Marketing Week

    Luke McKeeverLuke McKeever, chief executive of Portrait Software, argues that digital campaigns have to be targeted well to ensure analytics prove value for money.

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  • Forrester Waves In Cross-Channel Campaign Management
    19 Jan 2010

    Source: Destination CRM

    In response to the demand for cross-channel marketing functionalities, the research firm publishes its first report covering this trend.

    Forrester Research recently released its first Wave on cross-channel campaign management (CCCM) in response to the urgent demand for "highly personalized and relevant communications" across all channels.

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  • Getting it Right to 'Customer Rulers' in Real-Time
    12 Jan 2010

    Source: TMCnet.com

    When customers rule, can companies safely cross the drawbridge to appeal to the highnesses? Is it even worth while or safe to approach the realm, lest they face being tossed into the moat for their unwanted advances?

    Or are there ways for enterprises to be heard, and granted audiences with the rulers and perhaps come away with sales? After all, even the most powerful royalty have to keep up their estates, grow their wealth and influence by increasing income, cutting costs, and bolstering security.

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  • CRM in 2010: The experts' predictions
    18 Dec 2009

    Source: MyCustomer.com

    Experts including Paul Greenberg and Shaun Smith speak to MyCustomer.com about their CRM predictions for the coming year.

    So, we’ve looked at the seven CRM lessons we’ve learned from 2009, and we’ve talked to some of the leading experts in customer relationship management for their assessment of this year’s developments. But what about the coming 12 months?

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  • CRM in 2009: The experts' view
    4 Dec 2009

    Source: MyCustomer.com

    MyCustomer.com speaks with leading experts from the field of CRM, including Paul Greenberg and Shaun Smith, to discuss their views on the events of 2009.

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