DestinationCRM Viewpoint: Marketing Myopia

Traditional marketing wastes money. Think about it. Every campaign you run creates three unwanted outcomes:

  • The Sure Thing Problem: Wasting money targeting people who would buy even if they weren't targeted;
  • The Lost Causes Problem: Wasting money on people who are highly unlikely to buy, and;
  • The Do Not Disturb Problem: Actually driving away business by targeting people best left alone.

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