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DestinationCRM: TOP STORY: Portrait Acquires a More Colorful Marketing Picture
Portrait Software, a provider of customer interaction optimization software, announced last week its acquisition of outbound campaign management software provider Million Handshakes AS. Norway-based Million Handshakes' outbound marketing tools -- which will be rebranded as Portrait Campaign Manager -- will provide the missing link in Portrait's marketing applications offering, the companies say. The initial purchase price was approximately $4.6 million dollars, with targets set over the next two years to be paid as an earn out.
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