In the news

Mental opt-out: the curse and the cure

Posted: 15 Jul 2010

Source: Marketing Week

Kieran Kilmartin, group marketing director at Portrait Software, discusses the challenges surrounding the mental opt-out phenomenon and how marketers can prevent it.

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8 Best Practices for Integrating Data Into an E-mail Program

Posted: 14 Jul 2010

Source: Target Marketing

The Scotts Miracle-Gro Co. of Marysville, Ohio, knows for a fact that there are people who enjoy watching grass grow. The company's even weeded out the ones who enjoy it so much that they want as much information as they can get about how to make it grow taller, thicker and greener.

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Marketing ROI: No Downside to Uplift Modeling

Posted: 12 May 2010

Source: eCommerce Times

By Mark Smith

When it comes to making the most of a marketing budget, ensuring that a campaign is targeted and relevant for individual customers is an overarching theme. Blanket, untargeted marketing campaigns can be extremely costly and will fail to produce impressive results. Uplift modeling lets companies avoid those who won't be influenced by its efforts and may even react negatively.

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Portrait paints picture of multichannel/cross communications

Posted: 9 Apr 2010

Source: TMCnet

Communicating with customers is becoming much more than connecting the calls to the right agents. It is forming into a colorful and complex landscape of e-mails, chats, social media and automated voice and self-service.

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Collected works

Posted: 9 Apr 2010

Source: Banking Technology

The credit crunch has focussed banks' attention on collection systems, leading to a reassignment of staff and systems says Tom Groenfeldt.

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Mail Model of the Year: U.S. Bank accrues savings by only pitching customers who aren't already likely to show interest

Posted: 6 Apr 2010

Source: DestinationCRM

It’s a truism not to pitch consumers who don’t want to hear from you. U.S. Bank, the nation’s fifth-largest commercial bank, had the reverse problem—spending money and resources mailing individuals who would’ve purchased anyway. The bank believed this group accounted for as much as 50 percent of a given marketing campaign and nearly $400,000 of pointless expense.

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Marketing the New Green: Companies should be rightly proud of their environmental improvements

Posted: 6 Apr 2010

Source: DestinationCRM

Unless your company happens to be in an industry where the environment is literally part of the business model—solar-cell manufacturer, forestry-supply firm, waste-management consultancy—then it’s unlikely to have had an enterprisewide sustainability process woven into its corporate DNA.

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CRM analytics–an array of options

Posted: 1 Apr 2010

Source: KM World

The market for customer relationship management (CRM) software is complex. Gartner has defined more than 80 types of CRM applications, and tracks more than 350 vendors in the space, according its report, The Elusive CRM Magic Quadrant. Major categories of applications include multichannel campaign management, sales force automation and customer service contact centers.

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Target your Message, Widen your Profits

Posted: 22 Mar 2010

Source: 1 to 1 Media

By Mark Smith

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Self-Service Predictive Modeling: Vendors Still Have Far to Go

Posted: 18 Mar 2010

Source: Forrester blog

By James Kobielus

Self-service analytics is one of my core coverage focus areas. It applies not just to business intelligence (BI) but also to advanced analytics.

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