Nationwide Building Society win prestigious Aberdeen Group Award

Nationwide Building Society and Portrait win prestigious Aberdeen Group Award for Customer Intelligence

Leading U.K. financial services provider with 11 million customers records measurable improvement in quality and profitability of customer interactions

On 12th April, 2006 Portrait Software, a leader in Customer Interaction Optimization, today announces that Nationwide Building Society has been named a winner of Aberdeen Group’s influential International Success Strategy Award for 2006. The award and corresponding report benchmarks customer intelligence success strategies, highlighting how best-in-class companies manage, analyze and apply customer data to profitably grow their businesses.

“We are delighted that Aberdeen has selected Nationwide for demonstrating excellence in the way we capture, analyze and apply customer intelligence,” said Simon Baines Head of Customer Insight at Nationwide. “Using Portrait we are delivering more sales and service messages than we did before, at a marginal cost of zero.  These highly personalized messages are typically ten times more effective than traditional direct mail resulting in conversion rates of over 30% on some campaigns.”