Aberdeen Research Report - Success Strategies for Leveraging Customer Intelligence

Portrait Software is proud to sponsor the Aberdeen Group's latest report - "Success Strategies for Leveraging Customer Intelligence"  and is delighted to announce that Nationwide Building Society, a Portrait Software customer, has been selected as an International Success Strategy Winner.

In 2005, Aberdeen surveyed companies across industries to benchmark how customer intelligence was managed, analyzed, and applied toward profitable growth. The survey found that 74% of Best in Class firms are focusing on customer intelligence as a strategic initiative, and have embarked on creating a culture of customer-centricity as a means to understand and respond to high-value customers in order to drive profitable growth.

Nationwide Building Society was selected as a winning example in the Applying Customer Data category.

Detailed studies of each company selected for its "best-in-class" customer intelligence strategy are available in Aberdeen's report, "Success Strategies for Leveraging Customer Intelligence".  This report will help organisations who are looking to improve the way they leverage customer intelligence to drive business growth.

Download your free copy here!