M&S multi-channel marketing moves 'on course'

Marks & Spancer's multi-channel marketing strategy is on course to deliver its goal of £500 million worth of sales from M& S direct in 2010-11, after this part of the business enjoyed a 49 per cent rise in revenues in the first half of the financial year.

One way it is planning to do so is through finding a better platform than that currently offered by Amazon, Marketing Week reports.

The publication quoted the retailer as saying: "The Amazon platform performs well, but will restrict our future growth."

Such comments come despite the company publishing results this month showing online sales have reached £80 million and are expected to be worth £150 million by 2013.

M&S may therefore be looking to expand using new channels and platforms capable of harnessing media and applications not currently available in order to fuel future growth in this sector of the business.

Evidence for this comes from the recent financial statement, which said the new platform will be designed to "enable us to provide a customised multi-channel experience that links all our channels for our customers".

Tesco aims to take its online sales growth per year to between £800 million and £1 billion by 2013-14.

Its agreement with Amazon will continue until late 2013.

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