Campaign management news from August 2010

Social media marketing overseas audience growing?

Posted 10 August 2010 - 6:00pm

Marketing using social media networks could continue to expand, with the news Twitter welcomed its 20 billionth tweet last month.

Significantly, it took the blogging platform four years to reach the ten billionth posting, but only five months to double this figure, which experts believe is indicative of the medium's success outside the US.

Online marketing often uses social media sites such as Twitter and Facebook to engage customers and develop a brand, as the strategy is measurable and relatively low cost.

And now companies selling goods and services to internation





Customer insight 'provided by simple analysis systems'

Posted 9 August 2010 - 3:00pm

Customer insight could be provided by simple analysis systems, allowing companies to track the impact of marketing operations, it was suggested.

Nicola Clark, features editor at Marketing Magazine, suggests real-time statistics can give enterprises insight into the efficacy of promotional channels such as Twitter.

She gives the example of tracking how many individuals read a business blog and at what time, meaning firms can see whether their online content is well directed and attracting the desired audience.

Similarly, knowing the hours people use social networking





Strategic marketing as Virgin Atlantic rebrands?

Posted 4 August 2010 - 2:00pm

Virgin Atlantic may be practising strategic marketing as it unveils its new-look brand identity, being rolled out on all its aircraft.

The British carrier, which is gearing up to take delivery of several new Airbus A330-300 planes, has revealed it made use of an innovative new paint system to re-brand its aircraft.

The makeover of the carrier's entire fleet will see its iconic flag-carrying lady given a 'subtle cosmetic makeover', while the Virgin Atlantic name will be drawn on the undercarriage so as to make its planes more easily identifiable during take-off and landing.



Online marketing 'delivers messages when budgets are tight'

Posted 4 August 2010 - 2:00pm

Online marketing should be the go-to strategy when budgets are tight, it has been stated.

Matt McNeill, chief executive officer of Sign-Up.to, describes online marketing strategies such as email as "one of the most cost-effective … methods available".

He argues the medium provides "unparalleled reporting", so companies might be able to judge exactly the returns they get for every dollar spent on brand management drives.

In the wake of the global credit crisis, firms may be seeking ways to reduce marketing spend while retaining their business share and guarding agains





Marketing 'boosts McDonald's sales 15%'

Posted 2 August 2010 - 4:00pm

An innovative marketing campaign is behind McDonalds strong second-quarter results, the company claims.

On Friday (July 23rd), the fast food giant announced global sales are up around five percent on last year, while total operating income rose by ten percent over the same period.

"Unique marketing promotions" contributed to company gains in Europe, according to the report, as the area saw the most growth of any region worldwide.

A customer-focused marketing campaign may also have helped the takeaway chain, as chief executive officer Jim Skinner stated "restaurant re





Marketing campaigns 'to face cuts' in 2010

Posted 2 August 2010 - 4:00pm

Marketing campaign managers anticipate budget cuts and the scaling back of projects during the second half of 2010, it has been reported.

Marketing strategy features 'real women'

Posted 2 August 2010 - 4:00pm

A marketing strategy from clothing retailer LK Bennett is focusing on 'real women' while using multi-channel tactics to endorse its brand.

Printed media promotions will feature in broadsheets such as the Times and female magazines including Red and InStyle, reveals Marketing Magazine.

Digital marketing techniques are also to be used, including a website that will feature video content starring the women chosen as brand ambassadors.

The multi-channel marketing approach may mean image management drives are more successful and increase the likelihood consumers will see





Marketing operations revised 'to target women'

Posted 2 August 2010 - 4:00pm

Marketing operations are being revised at Coffee Republic shops across Britain, as the chain revamps its image to attract more female patrons, it has been reported.

Customer segmentation may have been used to isolate women buyers and investigate what they want and how to encourage more business from this section of the population.

By focusing their marketing strategy, the catering company may be hoping to increase trade and encourage customer loyalty.

Marketing Magazine reports the coffee shops are to receive an interior design makeover, as the current look has been





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