What we're reading this month

Yvonne Summers's picture

From Think Customers: the 1to1 Blog - An Enterprise Approach to End Data Silos

Data silos still remain the main reason that keep many companies from integrating their analytics efforts into multiple channels or layering in-depth predictive analytics. In this article, Patrick Surry is quoted as saying that silos are a "fundamental fact of life with product-centric organizations. "I think that's a real big challenge that no one has figured out.”

From CRM Buyer: Social CRM - Walk Before You Run

Everybody wants to get into the social game, but when it comes to social CRM, taking the fast lane can lead to disaster. The author explains how It's crucial to grasp the fundamentals of CRM, understand your firm's needs, develop a strategy, and implement a plan before taking it to the next level. Social CRM is the upper-level course, and if you haven't taken the prerequisite, you're going to be out of your depth.

From Cultivating Your Customers - Poor customer service: Do you know how much it is costing you?

This article recaps a new Datamonitor/Ovum study released this week titled “The Cost of Poor Customer Service,” that estimates the amount of money lost by U.S. firms due to poor customer service.

From Forbes CMO Network - Marketing Is Being Devalued

The author examines how, “effective marketing leadership is not merely about message and media management. This can be delegated. Marketing leadership is about business management. The marketing leader must be the business leader responsible for generating, supporting and activating a customer-driven focus within the organization, whether business-to-business or business-to-consumer.

From Think Customers: 1to1 Blog - Staying in Front of Your Customers

The economic downswing has resulted in many companies cutting their marketing budgets. The strategies to reach prospects and customers include testing alternate marketing channels, introducing viral and social campaigns, and leveraging partnerships.


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