Portrait Processes

Portrait customer experience management processes are better processes

A process is a series of actions that move progressively towards a goal. Portrait's customer experience management software focuses on what we call customer-critical processes, which include:

  • Processes that guide customer interactions (like self-service or call-centre processes)

  • Processes that follow from customer interactions (like cancelling lost credit cards and issuing new ones)

What bad customer experience management processes look like:

  • Ad-hoc - Made up in response to customer demands, rather than planned and designed

  • Manual - Built from Post-itŪ notes and sticky tape; held in the heads of a few people; untrackable

  • Inconsistent – Vary from channel to channel. No quality control

  • Hard-wired – If there is a degree of automation, it is written in code and very difficult to change

What great customer experience management processes look like:

With Portrait Foundation, business users can design and deploy customer-centric processes that are:

  • Best practice – Reflect the way you would want to be treated

  • Automated - Fast, efficient, effective

  • Multi-channel – Consistent across all touch points. Write once, deploy everywhere

  • Auditable – To ensure compliance

  • Configurable – Easily changed – without the IT department

  • Web-based – Deployed to anyone with a browser, inside or outside the enterprise

How delighted would your customers be if your customer-critical processes were all like that?

Find out more about customer experience management with Portrait Foundation...

Building customer experience management processes in Portrait...