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Portrait Campaign Manager
Easy, Integrated, Multi-channel Campaign Management
Portrait Campaign Manager empowers marketing departments to drive one-to-one personalized customer campaigns that are optimized and automated for the customer lifecycle, maximizing the value of existing and future customer relations – across all marketing channels. Now, your organization can finally run automated outbound marketing campaigns for sales, service and feedback management which are highly customized for the individual.
- Manage Multi-channel, Multi-tracked Campaigns, in one place
- Respond Faster to Customers with Event-triggered Marketing
- Define and Automate Customer Life-cycle Best Practices
- Achieve Mass Personalization of Customer Communications
- Deploy Centralized Marketing Activity Tracking and Reporting
- Connect to all your Customer Data, without Duplication
The Portrait Campaign Manager solution goes beyond traditional campaign management, and converts your traditional marketing campaigns into powerful customer dialogs. The key to effective customer management is two-way communication, including sending direct mails and executing e-mail marketing, enabling web response via customer pages, online questionnaires, telemarketing dialogs and more. Our integrated Campaign Manager suite contains tools for modeling these customer dialogs in an intuitive, graphical interface.
Move with your Customers, Optimize Engagement
Your customers are buried in more and more marketing noise every day, making it ever more difficult to get your message heard - and your customers ever more difficult to manage. Smart marketers know that only an intelligent multi-channel strategy will be sufficient to cut through the noise and compete for valuable customer mindshare.
Portrait Campaign Manager empowers your organization to achieve new levels of message clarity and continuity across your multiple marketing channels - to create intelligent and compelling one-to-one dialogs with your customers - to keep them engaged, wherever or however they chose to interact with you.
Portrait Campaign Manager includes built-in marketing automation facilities including:
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• Campaign segmentation • Marketing campaign automation • Event-triggered marketing • Telemarketing • Lead management • Dialog marketing • Feedback management |
"Intuitive building block approach, works the way marketers think when defining an integrated campaign" |
Marketing Automation Made Easy - Configure, Don’t Code
With capabilities for automating batch, continuous and event-driven campaigns, your customers will be added automatically to marketing programs at exactly the right time.
This frees up marketers from resource intensive, manual processes allowing them to focus on higher-value initiatives.
Built for use by marketers – not IT – the solution includes a user-friendly interface for working with all the customer dialog execution elements. In addition, the suite easily integrates with your existing systems and customer databases.
Download the Portrait Campaign Manager Brochure...
Extend with Integrated Customer Analytics for Best-in-Class Campaign Segmentation
Uniquely, Portrait offers a wide spectrum of analytics capabilities which empower marketers and statisticians alike to perform highly segmented campaigns, ranging from the most basic needs to the most complex and state-of-the-art.
Learn more about Portrait Customer Analytics...
Combine with Portrait Interaction Optimizer for “Always On” One-to-One Marketing
The challenge for marketers has never been greater. Opt-out and Do-not-contact has slashed the total number of customers that marketers are effectively allowed to contact via traditional outbound marketing. Now you can get them back.
When Portrait Campaign Manager is combined with Portrait Interaction Optimizer, your business can leverage inbound customer communications via synchronous channels as opportunities for revenue, retention and data collection.
Your company can finally engage with customers - when they have chosen to engage with you. The result is a powerful, “always on” marketing engine that ensures the right marketing message is delivered to the right customer, at the right time for all your inbound and outbound channels. Don’t leave any more money on the table – contact your Portrait representative today.